web design - SITEIMPULSE

Websites and on-line applications
Web pages ceased to be the a company’s visiting card or Internet advertising leaflets a long time ago. They are business communication centres with customers, potential buyers, suppliers, partners, job applicants, media and sometimes with local communities as well. They are also very effective sales and marketing tools having a considerable impact on a company’s financial performance.

Analysis
Creating Internet tools first of all we try to get to know the Customer best. To understand the characteristics of their business, to learn the segmentation of their contractors, to get to know all their communication channels and processes. We transform the needs into objectives and juxtapose the possibilities with limitations creating assumptions. We pay special attention to particular target groups of the Customer that is their potential users.

Design
At the stage of designing we define what kind of tool it is going to be :
• corporate web site presenting the company and its offer
• product site promoting the product or service
• Internet shop conducting on-line transactions (e-commerce)
• microsite created for the purpose of a specific marketing campaign