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web design, multimedia presentations, corporate identity copyright SITEIMPULSE 2012
Naming
A brand name is a sign in words – a verbal equivalent of a logo. Working on a name for the Customer we take into account a number of various aspects of the word created – its length, its appearance while using standard print characters, the sound of pronouncing it, the way it is pronounced by non-native speakers. A brand name must have a clear
character
but at the same time it must be easy to remember. It can be associated with something but it doesn’t have to be.
It is important that it doesn’t suggest any undesirable connotations. It should also be – just like a logo – exceptional.
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