Powitanie
Zaufali nam
Aktualności
Moduł banerowy
Moduł banerowy podstrona
Porady
Internet
E-marketing
Websites and on-line applications
SEO
On-line advertising
Monitoring
Supervision
Multimedia
Multimedia presentations
Production
Identity
Logo
Codebook
Naming
Realizations
Customers
About us
Company
History
News
Contact
web design, multimedia presentations, corporate identity copyright SITEIMPULSE 2009
Naming
A brand name is a sign in words – a verbal equivalent of a logo. Working on a name for the Customer we take into account a number of various aspects of the word created – its length, its appearance while using standard print characters, the sound of pronouncing it, the way it is pronounced by non-native speakers. A brand name must have a clear
character
but at the same time it must be easy to remember. It can be associated with something but it doesn’t have to be.
It is important that it doesn’t suggest any undesirable connotations. It should also be – just like a logo – exceptional.
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